About me
15+ years of experience designing and developing user-centered digital/print campaigns from initial idea to a final, polished deliverable. 7 of them in New York. If you can make it here, you'll make it anywhere, they say.
Used to critical deadlines and handling client interaction thanks to my experience in both: in-house agencies and external agencies, as well as several years of freelancing.
Fluent in English and Spanish and used to work on multicultural projects.
Dual Citizenship (EU+US) and eligible to work across Europe and the US.
Skills
Find some more on my CV
UX
Strong understanding of UX workflows, using advanced methodologies such as Design Sprints, Design Thinking, Lean UX, and Agile / Scrum frameworks
Perform behavioral analysis, competitor analysis, and user research using a selection of methods such as surveys, interviews, user journeys, or empathy maps beyond others
Familiarity with heuristics, accessibility audits, usability guidelines, and application of techniques like A/B testing
Understanding of information architecture, site maps, user
flows, flowcharts, and interaction design site maps, including card sorting and navigation tree testing
Skilled in wireframing and prototyping using tools like Whimsical, Balsamic, Invision, or Figma for proof-of-design concepts and reference during application development
Documentation expertise, ability to write functional specifications and design annotations that will be used as the blueprint for development and quality assurance
UI
Proficiency in composition, color, and typography along
with a strong understanding of branding, and design principles
Expert knowledge of mobile-first and responsive web design
for multiple devices
Expertise designing 360º across digital, social, and print
Consistency obsession through the use of grids and 8 px
Familiarity with building a design system, a library setup,
and maintenance
Experienced in managing a product area, and advising,
mentoring, and coaching designers with lower seniority
Ability to work closely with developers to ensure accurate implementation of designs and smooth design handoffs
Who I am
Good team player
Having worked together with copywriters and front-end developers.
I really enjoy teamwork and how it enriches every project.
What's next?
I'm willing to share and collaborate. I'm curious and motivated, with a fast capacity to adapt and I strive to learn.
Always looking for new challenges
Last one: figure drawing in pencil. Mediocre level and going up. Trying to kickstart creativity without a computer once in a while.
Jajaja! I mean… Hahaha!
I really like jokes and being a part of a friendly work environment. As a Spaniard, I'm always up for some dark, surreal humor and sarcasm.