A 360° Design Journey*
For the full story, check out my CV here
With over a decade of experience in the design industry, my journey began as an Art Director in top-tier creative agencies like BBDO and Young & Rubicam. After five years in traditional advertising, I made the leap into the digital space in 2011, transitioning into web design. Since then, I've immersed myself in 360° design, spanning a diverse range of disciplines, including graphic design, editorial design, branding, packaging, illustration, and interactive design, to name a few.—ensuring every detail is thoughtfully considered from concept to final execution.
In recent years, my focus has shifted towards Product Design, where I’ve found a natural progression into UX/UI. This evolution allows me to combine my passion for creative problem-solving with user-centered design, crafting experiences that are both visually compelling and functionally seamless. My ability to adapt across mediums and integrate design knowledge into digital product development has been key to my growth as a designer.
*Dual Citizenship (EU+US) and eligible to work across Europe and the US. So the journey can continue.
Experience
Deloitte Digital, Senior UX/UI and Systems Designer
Remote, August 2023 — Present
I define and maintain essential DSL components, ensuring pixel-perfect symbolization for RWD and APP, while providing comprehensive documentation for Openbank (Santander Group)
Amazon, Art Director
Remote, October 2021 - March 2023
Conceived and developed tailored solutions, custom campaigns and ad-hoc activations for Amazon across five European markets, boosting brand awareness and customer engagement
L´Oréal, Art Director
New York, July 2016 - July 2019
I conceptualized, pitched and designed integrated content
across all marketing channels from digital, social media, paid
media, mobile, UX/UI but also offline and print for SkinCeuticals
NBC Universal, Senior Interactive Designer
New York, March 2014 - July 2016
I designed, coded, and animated digital ads and sponsored content in both English and Spanish for NBC and Telemundo, overseeing the entire process from concept to delivery across national markets
Freelancer, Art Director, Senior Designer
New York, January 2011 - February 2014
Delivered high-impact design and art direction solutions for clients such as DirecTV and Heartbeat Ideas (Publicis) across various platforms (web, print, multimedia)
Telva, Web Designer
Madrid, January 2011 - February 2014
Responsibilities included leading a website redesign based on comprehensive user research, developing targeted publications for major events like Fashion Weeks, and creating impactful key visuals
Young & Rubicam, Art Director
Madrid, August 2010 - January 2011
Led a studio of eight designers, fostering collaboration across departments and external partners (photographers, stylists, producers) to deliver impactful projects both on and off set
Curious about the rest of my professional journey?
Check out my LinkedIn profile
Education
Bachelor in Advertising and Public Relations, Universidad San Pablo CEU
UX/UI Design Bootcamp / 400h IMMUNE Technology Institute
Master in Creative Advertising Zink Project!
MA Graphic Media Design. Ondas Universitarias
Skills
Proficient in composition, color, typography, and branding, with a strong grasp of design principles.
Expertise in 360º design across digital, social, and print.
Skilled in wireframing and prototyping using tools like Whimsical, Balsamiq, Invision, or Figma.
Understanding of information architecture, site maps, user flows, flowcharts, and interaction design.
Familiarity with building, setting up, and maintaining design systems and libraries.
Expertise in behavioral analysis, competitor analysis, and user research using a selection of methods such as surveys, interviews, user journeys, or empathy maps beyond others.
Proficiency in heuristics, accessibility audits, usability guidelines, and A/B testing.
Ability to work closely with developers for accurate design implementation and smooth handoffs.
Documentation expertise in writing functional specifications and design annotations for development and QA.
Experienced in managing product areas, advising, mentoring, and coaching junior and mid-level designers.