UI/UX

Dorothy, there’s no UX like home

Dorothy was born from my attempt to resolve the challenge: How may we ensure that women are informed about female physiology (aka their bodies), reproductive cycles, and evolutionary changes in order to make informed and conscious decisions?.

Problem statement

Women are not adequately educated on reproductive physiology and age-related changes. Frustration, anxiety, fear, and guilt resulted from this misunderstanding. Women expressed the need for a reliable source of information and increased visibility on these crucial topics.

Challenge

In 2024, many women still lack adequate information about their menstrual cycles and reproductive health, impacting their decision-making and well-being. The key challenge was to:

  • Address the gaps in knowledge around reproductive physiology.

  • Break the stigma surrounding discussions about women's health.

  • Provide a trustworthy, engaging platform where women can find information, support, and community.

Research & Discover

  • Conducted 150 surveys, 8 in-depth interviews, and a focus group with women aged 29 to 43. This allowed me to identify a widespread dissatisfaction with the current education on reproductive health.

  • Key insights included the need for reliable information sources and a desire for visibility and open dialogue about reproductive topics.

  • Developed user personas and identified five archetypes, with a focus on two, based on common pain points and frustrations such as anxiety, lack of trustworthy information, and social pressure.

Problem Definition

  • Formulated the design challenge: How might we ensure that women are informed about their physiology, reproductive cycles, and life changes to make conscious decisions?

  • Identified that creating a supportive, safe space and a trusted channel for information were crucial elements for the solution.