Division
The NBC Digital Ad Innovation Creative Studio is a dynamic hub for advertising creativity, delivering tailored solutions across the digital spectrum, designed to elevate brands.
Providing brands with impactful solutions for connecting with their target audiences in creative and engaging ways, the creative studio's focus is on creating custom ad campaigns that include concept development, brand integrations, native advertising, rich media, and video production.
Role
Key role in the production of advertising strategy, content creation, and developing rich digital Ads, in both languages: English and Spanish, for the NBC and Telemundo Owned Stations.
Work
Listed below are some of the projects I worked on during my time at the company.
Quiz Gaming App
Telemundo Deportes served as the exclusive Spanish-language broadcaster for all Soccer Tournaments in 2018 and 2019, offering over 2000+ hours of live programming, including coverage of both the Men's and Women's World Cup soccer tournaments, as well as the Copa de América.
During halftime of each match, the advergame presented five football history-related questions. Participants had the chance to win a grand prize of tickets to the Russian final, along with daily prizes for playing and challenging their friends.
Custom Medal Count Sponsorship
There were more live hours of Winter Olympics coverage in PyeongChang than ever before, and for the first time at a Winter Games, NBC broadcasted live across all time zones to the entire country, creating a unique national collective experience for this event from broadcast and cable television to digital streaming and social media.
On all NBC and Telemundo website pages, a medal count module displayed the results of all competitions live. To take advantage of this unique opportunity, I conceptualized and developed an auto-expanding ad to attract sponsors over the medal count module, a completely new format that opened up new opportunities for brands to advertise and is still used today by NBC and Telemundo.