UI/UX Case Study
More details in my Medium story
Dorothy was born from my attempt to resolve the challenge: How may we ensure that women are informed about female physiology (aka their bodies), reproductive cycles, and evolutionary changes in order to make informed and conscious decisions?
Brief
Dorothy was born from my attempt to resolve the challenge: How may we ensure that women are informed about female physiology (aka their bodies), reproductive cycles, and evolutionary changes in order to make informed and conscious decisions?
Problem
Dorothy is an innovative circular learning model fusing technology, education, and collaborative spaces to provide a safe and supportive environment for women that consists of two pillars:
- Space Dorothy, an itinerant installation breaking down barriers and promoting dialogue, and
- Platform Dorothy, a digital platform offering expert content and fostering a conscious female community.
Solution
Dorothy is an innovative circular learning model fusing technology, education, and collaborative spaces to provide a safe and supportive environment for women that consists of two pillars:
- Space Dorothy, an itinerant installation breaking down barriers and promoting dialogue, and
- Platform Dorothy, a digital platform offering expert content and fostering a conscious female community.
Design process
Research
The research involved 150 surveys, 8 interviews, and a focus group with women aged 29 to 43. The surveys evidenciaron el lack de info….
Interviews and focus groups provided deeper insights into the lack of information and the need for a reliable, supportive space.
Wireframing and layout
The design team created wireframes and layouts for both "Space Dorothy" and "Platform Dorothy." The instructional units on the platform were carefully designed to provide comprehensive education and address common concerns. A "Supportive Partner" feature was introduced to match women with peers who had experienced similar stages in life.
Visual Design
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Looking toward
the future
Dorothy was born from my attempt to resolve the challenge:
How may we ensure that women are informed about female physiology (aka their bodies), reproductive cycles, and evolutionary changes in order to make informed and conscious decisions?
Dorothy is an innovative circular learning model fusing technology, education, and collaborative spaces to provide a safe and supportive environment for women that consists of two pillars:
- Space Dorothy, an itinerant installation breaking down barriers and promoting dialogue, and
- Platform Dorothy, a digital platform offering expert content and fostering a conscious female community.
Learnings and Conclusions
Product design
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Webflow development
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Product design
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Branding & visuaI identity
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Webflow development
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Research & testing
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