Dorothy, there’s no UX like home

Dorothy, there’s no UX like home

Dorothy, there’s no UX like home

UI/UX Case Study

More details in my Medium story

Dorothy was born from my attempt to resolve the challenge: How may we ensure that women are informed about female physiology (aka their bodies), reproductive cycles, and evolutionary changes in order to make informed and conscious decisions?

Brief

Dorothy was born from my attempt to resolve the challenge: How may we ensure that women are informed about female physiology (aka their bodies), reproductive cycles, and evolutionary changes in order to make informed and conscious decisions?

Problem

Dorothy is an innovative circular learning model fusing technology, education, and collaborative spaces to provide a safe and supportive environment for women that consists of two pillars:
- Space Dorothy, an itinerant installation breaking down barriers and promoting dialogue, and
- Platform Dorothy, a digital platform offering expert content and fostering a conscious female community.

Solution

Dorothy is an innovative circular learning model fusing technology, education, and collaborative spaces to provide a safe and supportive environment for women that consists of two pillars:
- Space Dorothy, an itinerant installation breaking down barriers and promoting dialogue, and
- Platform Dorothy, a digital platform offering expert content and fostering a conscious female community.

Design process

Research

The research involved 150 surveys, 8 interviews, and a focus group with women aged 29 to 43. The surveys evidenciaron el lack de info….


Interviews and focus groups provided deeper insights into the lack of information and the need for a reliable, supportive space.

Wireframing and layout

The design team created wireframes and layouts for both "Space Dorothy" and "Platform Dorothy." The instructional units on the platform were carefully designed to provide comprehensive education and address common concerns. A "Supportive Partner" feature was introduced to match women with peers who had experienced similar stages in life.

Visual Design

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Looking toward
the future

Dorothy was born from my attempt to resolve the challenge:
How may we ensure that women are informed about female physiology (aka their bodies), reproductive cycles, and evolutionary changes in order to make informed and conscious decisions?

Dorothy is an innovative circular learning model fusing technology, education, and collaborative spaces to provide a safe and supportive environment for women that consists of two pillars:
- Space Dorothy, an itinerant installation breaking down barriers and promoting dialogue, and
- Platform Dorothy, a digital platform offering expert content and fostering a conscious female community.

Learnings and Conclusions

I invite you to explore further Dorothy and its mission to empower women, debunk myths, and inspire meaningful change in women's health and well-being through my Medium page in both English and Spanish.

Product design

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Webflow development

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Product design

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Branding & visuaI identity

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Webflow development

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Research & testing

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