Brand
As part of the L Oréal Group, SkinCeuticals is the #1 U.S Medical Aesthetic Skincare Brand with Headquarters in New York
Role
I conceptualized, pitched, and designed integrated content across all marketing channels from digital, social media, paid media, mobile, UX/UI but also offline and print.
Work
Listed below are some of the projects I worked on during my time at the company
Skinceuticals Advanced Scar Control
Design of the Brochure and Customer Card to provide the consumer with a detailed explanation of all the features and benefits of Skinceuticals Advanced Scar Control, a new silicone gel that prevents new scars from forming while improving the appearance of recent ones. A revolutionary product that brings an alternative to surgeries and lasers.
The Little
Brand Book
Cover and full book interior design for the Product Guide 2021 to showcase the entire SkinCeuticals product range and spotlight the new releases.
Skinceutical Sunscreens
A 360-degree campaign that included print and digital formats, such as the consumer brochure, consumer card, and social media posts among others, to promote and educate consumers about Skinceuticals Sunscreens, which have been voted among the best sunscreens of 2021 by Allure Magazine and CNET.
Why Dorothy?
Dorothy, the main character of The Wizard of Oz, perfectly embodies the spirit of a safe place we strive to achieve with her iconic phrase there’s no place like home.
Learnings and Conclusions
The experience of working on this project has been extremely rewarding. As a result of everything I have learned, I would like to highlight four points:
Females lack adequate education regarding the functioning of their bodies and the effects of hormones.
There is no true freedom of choice without reliable sources of information.
Rather than being a generational issue, it is rather widespread. Women face different challenges throughout their lives, but there are certain pain points that remain constant throughout.
When you empathize, it is difficult to stop the research. In the course of my research, and still to this day, I receive messages from women who want to share their experiences.
I invite you to explore further Dorothy and its mission to empower women, debunk myths, and inspire meaningful change in women's health and well-being through my Medium page in both English and Spanish.